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Rosarito Beach Tourism Hits Summer High

Rosarito reports the hotel occupancy rate for the past weekend was 65% for Friday and 93% for Saturday.

“It has been a challenging year for tourism so we’re very encouraged to see this ongoing rebound,” Mayor Hugo Torres said of the popular resort city of Playas de Rosarito 30 miles of south of San Diego.

Convention & Visitors Bureau President Laura Wong praised both private and government promotional efforts for helping bring about the rebound.

Businesses also have been offering some exceptional deals to attract visitors.

The slowdown in thw US. economy has contributed to the decline, but Torres and others say publicity about violence among rival drug cartels and authorities as the Mexican government cracks down on organized crime has been the main factor in the decline.

“Tourists are not targets. In fact, our visitors are safer and more secure than ever, and they’re passing that information on to friends and relatives who in turn are coming to visit us and having a wonderful time.”,  Mayor Torres is also credited with saying. Rosarito’s estimated 14,000 expatriate residents also have helped greatly in getting the positive and accurate message out about the attractions and benefits of the seaside city, the mayor said.

Playas de Rosarito last year started a special Tourist Police Force, city office for tourist assistance and created an ombudsman to help visitors with any problems.

“We look forward to an even stronger rebound as more people realize this,” he said. “We still have ground to gain to reach our past level of tourism and repair the economic damage that has hit many of our businesses and residents.”

Posted: Friday, July 24, 2009 11:12 AM by Herb Kinsey


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