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Board To Promote Tourism, Communications With Expatriates
A board has been formed by the Rosarito Beach Convention & Visitors Bureau to promote tourism, the city and build a closer relationship between Mexican nationals and the city’s large expatriate community.

Since March, the Tourism Advisory Board (TAB) has been meeting monthly. It is composed of representatives from the Rosarito ConVis and the city’s leading expatriate groups.

“This is proving to be a wonderful way to come up with some new ideas, programs and also expand communications,” said Rosarito ConVis President Cesar Rivera. “The expatriates living here know the city well and are our best ambassadors.”

As well as Rivera, the last meeting at Las Rocas Resort & Spas was attended by Olivia del Corral, coordinator of the city’s Foreign Residents Assistance Office; Anne Hines, president of the United Society of Baja California; Charly Kimm, president of the Cruz Roja Mexicana Voluntarios; and Frank Saragosa, president of the Rosarito Theatre Guild. 

Other groups also have expressed interest in joining, said Ron Raposa, ConVis public relations representative, who has helped coordinate the effort.

Rosarito, 18 miles south of the border and for decades a popular spot with tourists from the U.S. and other countries, estimates about 14,000 expatriates among its roughly 140,000 residents, del Corral said.

TAB’s mission is to “promote tourism and the city of Rosarito through close communications and interaction between the Rosarito Beach Convention & Visitors Bureau and the city’s expatriate organizations.”

Said Hines: “TAB combines the knowledge of the Mexican national community and the experience of the expatriate community living full-time in Rosarito to better address the needs of visitors to our area.”

Charly Kimm, who has been visiting Rosarito for 20 years and lived here for three, added: “There never was a one-stop place where we could find information about the area. We believe TAB will fill that void and help others acclimate in a timely manner.”

The TAB group already has helped form a group of volunteer “greeters” for city visitors and expanded ways of sharing information among organizations.

Posted: Saturday, June 23, 2007 9:57 AM by Herb Kinsey


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