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Baja Real Estate and Complete Baja Relocation assistance....Experience the MLS Baja Difference !

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Email is almost always the best way to contact us, and most are answered promptly from 9AM until 6PM, 7 days a week.   Other contact information by phone provided below, so please also feel free to call at anytime or Request a Home Market Evaluation

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Silvia Lopez

Rosarito Beach, Baja California, 22710

“Success occurs when your home gets the INTERNET EXPOSURE IT NEEDS"



HOW BUYERS DECIDE what home to buy......what really happens ??

When it’s time to sell, you must be confident that every element of establishing a realistic price have been set before your home is offered on the market. It is a simple fact that it is always the market and what buyers are willing to pay which establish the price a home will sell at.

As an Affiliated agent, we do not offer the hype that you need an agent to "get the best possible price" for your home, nor tout that we are the "best negotiators and best sellers".    We just get the job done by working with a reality we know works. Exposure, Exposure, Exposure!  And that is what we know we do best. Our job is to find qualified buyers and bring them to your property. How?  Exposure, Exposure, Exposure!

The outstanding multi-website internet exposure, professional photography, not just washed out point'n'shoot snapshots, all combined with an extensive network of professional agencies throughout Mexico, Canada and the USA and beyond.   Your property will not only appear on our website but be submitted to over 100 others globally.  Exposure, Exposure, Exposure!

The only thing that ever sells a home is the home itself, not the agent, not the seller.  Think about when you yourself bought.   Do you listen to what someone says about the home, or do you visit it, see it, feel it for yourself?   If you don't like it, and the seller keeps telling you how great it is, does that make a difference?  Of course not!

Fact #1:  It is a home that sells itself, first impressions are important, and the features of the home which are important to the individual viewing it as a possibility are what sell a home!   Not a sales genius!    It is also a fact that over 80% of first impressions now occur on the internet and are largely dependent on good photography for that all-important "First Impression"    We invite you to compare our photos with other sites and brokers and then decide which you would click on for more information.

Fact #2:  If the home appeals to and fits the buyer's needs as well as emotions, they will want it.  Very simple.  If not, it's not going to be their home.   The only thing left in the decision process is, "Is it priced right in relation to others I could buy?"   If these two elements are not in place, the home simply does not sell and sits stale on the market as so many in Baja do.

Start with the resources we’ve provided.   There is no charge for this information.   These will help get you started in terms of assessing your real estate situation and planning for a stress-free and successful sale.    Or better yet, call or email us for a no-nonsense market evaluation of your property.

The real estate market in Baja is volatile, especially lately, and it takes a professional marketing approach incorporating extensive internet exposure, well placed local and magazine advertising, to move your house quickly, professionally, and at a fair and competitive price.


"COMPS"     Comparative Market Analysis and Cost Analysis


The most common form of analyzing the value of a home to be freshly put on the market, or value of an existing home on the market in other areas, such as most of the USA and Canada, is called a Comparative Market Analysis, which is done by comparing what other similar properties in size, age and location have recently sold for, as well as what others available now are asking for a sales price.  Unfortunately, this is not readily accomplished, nor very accurate in the "Gold Coast" corridor of Baja California.

Reason #1:  There is no central database of "COMPS" or the actual selling price of recent sales to compare with.  It just does not verifiably exist

Reason #2:  Comparing to others on the market, often for a verrrry long time, only indicates what price a home does NOT sell for, as opposed to what the market would be prepared to pay.  Put simply, a properly priced home sells, and overpriced properties rarely do.  Too many in this market are priced by guess, incompetence, and/or greed, and this rarely works.

A method every homeowner should consider prior to making their home available for sale is doing a COST ANALYSIS, which is much easier, more accurate in most cases, and often exactly how a buyer will evaluate a home before looking at it or offering on it.  This done by simply determining the current replacement value at today's market prices for material, permits, design, and labor to build a similar home, then adding to that all other improvements such as landscaping, mature growth, decks, and outside areas, plus the cost of the lot itself, were there no home on it.  Fortunately, all of these are much more readily determined and will give a much more accurate assessment of the true value of the home. Armed with the above information, you the seller, are in the best possible position to determine the price the home should go to market at, and ultimately, that will always be your decision, not ours, just as, ultimately, the true selling price can only be determined by what buyers are prepared to pay and sellers are prepared to accept in order to move on in life.

At MLSbaja, we know how to find buyers and work hard at it for you, 7 days a week.  We also know how to qualify them so your time is not wasted with "tours and visitors".  Overpriced homes are all too often just used by many agents to sell another properly priced home to your disadvantage and inconvenience.  We do not "Sell" homes.  No agency does. We FIND buyers through aggressive marketing, and the ONLY thing that really sells a home, is the home itself. Think back to when you bought.  Was it the salesperson or the home that sold you???   If the home is appealing and works for the buyer, the only decision left is:  Is the price right?  If it is, you have succeeded, and if not the buyer will find something else.  Let us help you in determining that sales price before you decide.

Then ask us to MARKET your home, Not just "List" it, whatever that means?

When you’ve decided to sell, we will be your advocate, your guide, and your fierce marketing agency, not just a "listing agent".  We work hard and spend the time, money and effort to Expose your property to as many well-qualified buyers as possible.  This is what we proudly call "The MLSbaja Difference"

Experienced Office  -  Professional Photography  -  Outstanding Internet Exposure

Request an MLSbaja Home Market Evaluation

Sincerely, Herb B Kinsey, Broker, MLS Baja Properties, S.C.

Broker Checklist

1. Is the Photography "Professional Grade" or just washed out snapshots?  Good photography costs time and money.  It is, after all, your "First Impression" on the web.

2. Website presentation.  Does your broker have multiple high quality websites which generate above average traffic due to good content, layout and ease of navigation?

3. Once a prospective buyer makes inquiries, is the response prompt and professional?  Does the agent have the knowledge, experience, maturity, enthusiasm for Baja and work ethic to represent your property or are they often late to respond and difficult to contact?  This simple test will tell you what your potential buyers will experience too.

4. Does your broker maintain a well located and professional office, staffed & open 7 days a week?  Do they answer the phone and emails promptly?

Call or email several brokers you may be considering and check how they respond for yourself.

Request an MLSbaja Home Market Evaluation


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Silvia Lopez

Rosarito Beach, Baja California, 22710

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